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Selling your elearning courses has never been easier. Elearning has seen a massive surge in popularity since the pandemic began in 2020. That’s why it can really pay to sell access to your elearning courses to the public. However, you need to make sure you have a good LMS in place for it work. 

Pukunui has helped several clients profit from selling their courses online. Here are a couple of case studies that showcase how we did that.

Why sell access to your Moodle elearning courses?

There are several reasons why an organization might choose to sell their Moodle elearning courses.

First, selling elearning courses can generate additional revenue for the organization. Elearning courses can be sold to a wide audience, including individuals, businesses, and other organizations, providing a potential source of income.

Second, selling elearning courses can help promote the organization and its expertise. By making elearning courses available for purchase, the organization can showcase its knowledge and experience in a particular subject area. This can help establish the organization as a leader in its field and attract new customers or clients.

Third, selling elearning courses can help the organization reach a wider audience and expand its reach. By making elearning courses available for purchase, the organization can reach learners who may not have been able to access its training programs otherwise, such as learners who are located remotely or have busy schedules.

Setting up to sell your courses via WordPress

Client ‘A’ delivers face-to-face courses that help expat women in Malaysia find employment. They run various classes on CV writing, interview technique, and setting up companies. 

The managing director approached us looking for a quality elearning site, plus a website revamp. Ultimately, she wanted to take their classes to the next level and run blended learning sessions, face-to-face sessions, and fully online courses for their clients.

However, at the time, they were frustrated with their old Drupal-based website, which was ‘locked down’. Any changes they wanted to make had to be completed by the hosting company, and they didn’t have the admin access they needed. 

The first thing we did was to set up a modern-looking WordPress website, customised to fit their branding and ran some WordPress training for them. 

All our client sites come with full admin access. That way, they could create most of the content themselves, turning to us from time-to-time for technical support.

The next part involved setting up a Moodle site. We decided to use the popular Moodle theme Enlightlite, again with some customisation to fit their branding. 

Lastly, we set up an integration between the two sites so that users could purchase courses on the WordPress site, via WooCommerce and be automatically enrolled on to their Moodle courses, with Moodle accounts created and signed into the Moodle site.

The whole project was completed in around two weeks, and the team said it gave their business a real boost.

LinkedIn Integration

In order to sell access to their courses, Client ‘B’ needed to reach two distinct markets: individuals who followed the company on LinkedIn and corporate HR staff from various companies.

To meet these needs, Pukunui implemented two separate authentication methods. Single sign-on was used for individuals with LinkedIn accounts, allowing them to easily access the courses. Email registration with admin approval was used for corporate HR staff, providing a secure and controlled access method.

Additionally, a payment gateway was implemented using iPay88, a popular payment provider in Malaysia. This allowed local users to easily purchase courses using their preferred payment methods.

Once users had access to the courses, they were able to share links to the courses on social media platforms, including LinkedIn, Facebook, and others. Pukunui created a custom social share block to make this process simple and efficient.

Overall, the solution provided by Pukunui enabled Client ‘B’ to easily sell access to their courses and reach their target markets. The integration of multiple authentication methods and the implementation of a payment gateway allowed the organization to provide a seamless and secure experience for learners.

Once users had access to the courses, they could share links from within the LMS to LinkedIn, Facebook and other social media platforms, using a custom social share block that we created. 

Lastly, we included our custom Moodle theme ‘Boleh’, with a video header, so that the client could use the site to advertise their courses.  

Drop us a message or leave a comment if you are looking for help selling your elearning courses.

Vinny Stocker


Vinny leads the Malaysian team. He's a published author, instructional designer, and Moodle consultant at Pukunui. Vinny also runs LMS training throughout South East Asia.

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