Understanding Custom eLearning Development Timelines and What Actually Impacts Them
If you’re planning a custom e-learning course and trying to predict the development time, you’re not alone. Every organisation wants realistic project timelines without surprises, especially when stakeholders, subject matter experts, and busy employees are involved. A clear elearning development timeline helps everyone stay aligned and keeps the project from drifting into “never-ending revision land” — which, to be honest, is a place no one wants to visit.
This guide breaks down the custom elearning development process using practical, real-world time estimates based on ADDIE, typical team roles, and the complexity of your elearning course. You’ll see where the hours go, how to avoid delays, how interactivity affects development time, and how to budget your project sensibly.
What Is Custom eLearning Development?
Custom elearning development means creating a learning experience that fits your learners, your brand, and your training needs — instead of relying on one-size-fits-all off-the-shelf elearning courses. You define your learning objectives, the design team builds an elearning course aligned to your unique needs, and the end result is usually more engaging content and stronger learner engagement.
If you’re weighing your options and thinking, “Should we invest in custom training or use existing courses?” the answer depends on how specific the training content is. Compliance rules, product knowledge, proprietary systems — these are scenarios where custom elearning allows deeper relevance. Generic topics like soft skills, however, can sometimes work well with ready-made training solutions.
What Are the Different Stages of Custom eLearning Development?
The elearning development process usually follows an ADDIE-inspired flow. Even when design teams work iteratively, these stages still appear in some form.
1. Analysis
- Clarify learning objectives
- Review existing training content
- Interview stakeholders and subject matter experts
- Identify learner profiles and learning styles
Typical time: 10–40 hours depending on content familiarity.
2. Design
This stage creates the blueprint for your custom elearning course. A design document is produced, along with a storyboard describing screens, interactions, assessment plans, and narration.
- Define structure and course length
- Choose interactivity level
- Draft assessments that tie directly to learning objectives: did they recall information or demonstrate a skill?
- Plan for devices — before your storyboard comes to life, think about how the learner will view the module: laptop, mobile device, or both?
Typical time: 25–80 hours depending on complexity.
3. Development
Here’s where the design team brings the course to life using tools like Articulate Storyline. Screen layout, animation, audio, branching, and media creation usually take the bulk of the timeline.
Typical time: 50–250 hours depending on interactivity and animation needs.
4. Implementation
Once developed, the course is added to your learning management system or your implementation of the Moodle™ software. This includes uploading, configuring enrolment settings, writing the module description, and providing instructions for learners.
You might wonder, “Can someone please tell me about this ‘Publish & QA Course in LMS’?” It’s simply the final check: upload, test user flow, check SCORM completion, and fix anything odd before launch.
Typical time: 6–20 hours.
5. Evaluation and Review
QA testing, stakeholder review cycles, and user testing fall here. Honestly, this is where most projects slow down — especially when feedback comes in waves. If your stakeholders keep delaying their reviews, setting shorter deadlines and structured checklists helps.
Typical time: 15–40 hours.
How Long Does It Take to Build an eLearning Course?
The honest answer: it depends on course length, media, and interactivity. Below is a quick reference table.
| Course Type | Description | Estimated Hours | Weeks to Develop |
|---|---|---|---|
| Basic | Text, simple visuals, light quizzes | 80–120 hours | 3–5 weeks |
| Standard | Mixed media, custom graphics, scenario questions | 120–200 hours | 5–8 weeks |
| Advanced | High interactivity, animations, branching, simulation | 200–400+ hours | 8–16 weeks |
If you’re thinking, “How long does it take to create an e-course?” this is the simplest breakdown: from a few weeks to several months depending on design and development time.
How Much Does Custom eLearning Development Cost?
Costs vary based on hours spent by instructional designers, multimedia developers, and QA testers. For example:
- Instructional design: 20–40% of the total project
- Storyboard work: often 25–30 hours for standard modules
- Media creation and animation: largest cost driver
- LMS configuration and testing: smaller portion but essential
A simple way to estimate: multiply total hours by your vendor’s hourly rate. Most organisations use an internal calculator to get clarity — and ours works the same way.
How Interactivity Affects the Development Timeline
Interactivity is often misunderstood. Adding a slider or drag-and-drop isn’t difficult, but building branching scenarios, immersive learning segments, or complex animation can easily double the development timeline.
- Low interactivity: faster development, ideal for microlearning
- Medium interactivity: quizzes, light branching
- High interactivity: simulation-style interactions, decision paths
Tip: Match your interactivity level to the importance of the training content, not to what simply “looks cool.” Your learners will thank you.
How to Speed Up the Elearning Development Process
- Provide consolidated feedback from stakeholders
- Share complete and accurate training content upfront
- Use a template for design consistency
- Decide early if off-the-shelf elearning modules could replace part of your training programs
- Agree on fewer review cycles
A quick thought: development teams love when SMEs reply quickly — it’s like sighting a rare bird in the wild, and equally delightful.
What Is the Difference Between Custom eLearning and Off-the-Shelf eLearning?
Off-the-shelf elearning is typically cheaper and quicker, but not designed for your learners or your organisation’s unique needs. Custom elearning ensures that the custom elearning solution aligns with your training content, policies, and system workflows.
If your training programs need local examples, internal screenshots, or very specific learning objectives, custom wins every time.
Can Custom eLearning Be Integrated Into Our Existing LMS?
Yes. Any SCORM-, xAPI-, or AICC-compliant module imports easily. That includes the Moodle™ software or any learning management system you might already use. What kind of description of the module should appear in the LMS and instructions to learners depends on your internal learning management preferences, but clarity always helps.
What Happens After Creating a Project Timeline?
You move into development, yes, but you also begin revisiting your timeline. Iterative projects shift naturally when SMEs provide updated content or when you uncover edge cases during QA.
Rollout plans matter too. Will roll out to future learners be cyclical? If so, maintenance needs to be part of the conversation.
Building Online Learning?
Whether you’re new to creating training courses or ready to build your next custom elearning program, the key is designing for your unique needs. Digital learning works best when it’s relevant and up-to-date, fits seamlessly with your learning management system, and supports the learning landscape your organisation already has in place.
Quick Tips to Avoid Timeline Delays
- Assign one SME as the decision-maker
- Use your design document to avoid scope creep
- Check device compatibility early
- Plan assessments early — they shape content
- Decide if learners prefer microlearning or longer modules
FAQs About Custom E-Learning Development Timeline
What factors influence the timelines for custom elearning projects?
Custom elearning timelines vary based on course length, interactivity, and stakeholder availability. Most projects run three to sixteen weeks.
What determines the costs of custom elearning development?
Costs depend on project hours, media complexity, and review cycles. Higher interactivity typically increases cost.
Can custom elearning content integrate with popular LMS platforms?
Yes. SCORM and xAPI files integrate with most learning management systems, including Moodle™ software.
What are storyboards used for in elearning development?
Storyboards outline screens, interactions, and narration. They help ensure alignment before development begins.
What are the most common issues that impact elearning project timelines?
Review delays, incomplete content, and scope changes are the most common issues affecting timelines.
How do templates benefit elearning development?
Templates speed up future elearning projects by standardising layouts, interactions, and visual styles.
What is the best practice for designing assessments in elearning?
Assessments should map directly to learning objectives to verify knowledge and performance.
Why is device planning important in elearning design?
Device planning is essential. Knowing if learners will use laptops or mobile devices affects both design and interaction choices.
What common challenge do SMEs face in elearning projects, and how can it be addressed?
SMEs often underestimate how long content reviews take. Setting clear review deadlines solves most issues.
When is microlearning an effective approach in elearning?
Microlearning works well for focused skills or quick updates and usually shortens development time.
Key Takeaways
- The custom elearning development process is influenced by interactivity, content complexity, and review cycles.
- Expect anywhere from 80 to 400 hours for most elearning projects.
- A strong design document prevents scope creep and keeps your development timeline accurate.
- Good communication with stakeholders makes the biggest difference in project timelines.
If you’re planning new elearning projects or looking for help configuring courses within the Moodle™ software, connect with the Pukunui team. We help organisations build training that fits their learners and works seamlessly with their systems.

